The Better Marketing Blog

Explore how Dollar Shave Club used a $4,500 viral video to disrupt a giant and what marketers can learn from its bold, low-budget launch strategy.

Build a high-performing AI marketing team with clear roles, smart tool mapping, and a scalable stack that drives real results.

Explore how Coca-Cola’s “Share a Coke” campaign used personalization and emotional targeting to drive engagement, social sharing, and global sales growth.

Tesla’s trillion-dollar pay plan is a masterclass in selling vision. Learn how ambition and belief can drive action, even when the numbers don’t add up.

Ads are coming to ChatGPT, and it will reshape B2B marketing. Discover how to build early visibility, prepare for the rollout, and stay ahead of competitors.

Learn how AI skills can protect marketers from layoffs. Discover which tools to master and strategies to become indispensable during budget cuts.

Discover how Google AI Studio streamlines marketing workflows with multi-format content creation, Google integration, and no-code simplicity for faster campaigns.

Discover how Zohran Mamdani used multilingual outreach, viral videos, and authentic listening to rise from political unknown to NYC mayoral frontrunner.

Discover free AI video tools for every B2B use case.

Discover how Böcker transformed a Louvre heist into a viral marketing win using quick thinking, smart humor, and real-time storytelling that clicked worldwide.