The Better Marketing Blog

Discover the greatest political campaign slogans of U.S. history and learn branding lessons marketers can apply today.

Discover how IKEA turned a viral animal video into global earned media and sold-out products through smart real-time marketing.

Discover how Jesse Jackson used rhythm, repetition, and “the isness of the situation” to build one of the most powerful communication legacies in American history.

Learn how Snoop Dogg smoked a 30-year rebrand from criminal defendant to Olympic torchbearer and what marketers can learn about long-term brand strategy.

Master the art of the LinkedIn carousel with data-backed structure, smart design, and timing strategies that increase LinkedIn engagement and performance.

After several failed attempts at modernizing the Muppets, learn how Disney’s 2026 special finally got it right by returning to its roots.

Learn how retailers transformed Washington’s Birthday into Presidents Day, creating a shopping event worth billions but with little creative interest.

Learn how the X algorithm works in 2026, including the Grok transformer’s 19 action probabilities, link penalties, the Candidate Isolation Principle, and why replies drive visibility through predicted interaction.

What made the best Super Bowl 2026 ads work? A breakdown of the top 10 spots as ranked by USA Today voters.

How Super Bowl XL champion Seattle Seahawks turned fans into owners, using noise, ritual, and shared identity to build one of the most powerful brands in sports.