The Better Marketing Blog

After several failed attempts at modernizing the Muppets, learn how Disney’s 2026 special finally got it right by returning to its roots.

Learn how retailers transformed Washington’s Birthday into Presidents Day, creating a shopping event worth billions but with little creative interest.

Learn how the X algorithm works in 2026, including the Grok transformer’s 19 action probabilities, link penalties, the Candidate Isolation Principle, and why replies drive visibility through predicted interaction.

What made the best Super Bowl 2026 ads work? A breakdown of the top 10 spots as ranked by USA Today voters.

How Super Bowl XL champion Seattle Seahawks turned fans into owners, using noise, ritual, and shared identity to build one of the most powerful brands in sports.

Learn how to build dependable AI assistants with focused training data, precise instructions, disciplined iteration, and real human review.

Learn how the New England Patriots built a $9 billion brand by shifting from star-driven marketing to a system-driven platform that scales beyond wins.

Quick Summary Surfer marked the moment Guinness shifted from selling beer to building belief. The ad reframed waiting as a virtue. A product flaw became a premium brand signal. Guinness built a long-term brand world with the Surfer campaign. The water is heavy, a bruised shade of charcoal that looks more like liquid lead than… Read More…

Explore how Oscar campaigns evolved from polite dinners into $500M spectacles and why Hollywood keeps spending even as viewership declines.

Discover how custom GPTs eliminate repetitive marketing work, saving 50–100 hours per month while producing brand-ready content at scale.